Gelida began his journey in 2017, developing a distinct sound that blends melodic emotion with darker, high-energy electronic elements. What started as an emerging Danish talent has evolved into an internationally supported independent artist with a growing global presence.

Operating independently through his own label, Rever Records, Gelida maintains full creative control while building his brand strategically and long-term. In addition to releasing music on his own imprint, he has delivered tracks on respected international labels such as Revealed Recordings, Rave Culture, Clubwrk, and Future Rave Music, underlining both his production quality and industry recognition.

His music has received support from global names including David Guetta, Hardwell, and Dimitri Vegas & Like Mike, positioning him as one of Denmark's promising electronic exports.

For the release of "Believe Me", the prioritized track from his EP Almost Forever, Gelida used Soundlink's Custom Strategy to test High Tier, Mid Tier, and Low Tier markets. Within two weeks, High Tier clearly outperformed, leading to full budget reallocation toward the strongest territories. This demonstrates how data-driven market testing enables artists to reduce risk, identify high-performing markets quickly, and scale campaigns with confidence.