Signature illi is a Chicago-based, American-born, first-generation Indian multi-genre recording artist, producer, and songwriter. He has developed his own unique sound and style, riding his own wave through distinctive melodies, instrumentals, lyrics, and the overall experience created within the music he is part of.

For the release of "Tiffany Blu", Signature illi used Soundlink's Discover Markets strategy to expand reach and test performance across tiers. The campaign drove strong engagement with 7,382 super streams, 2,437 super listeners, and 3,901 new followers at $0.55 per listener and $0.35 per follower, with 14,500+ ad clicks and 2.99 streams per listener. Data-driven market discovery helped focus budget where it performed best.